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PALO ALTO, Calif. — In advertisements on Snapchat and Hulu, Earnin makes a pitch to individuals who require cash immediately: The smartphone software allows visitors to access cash they will have currently gained before payday. In trade, Earnin encourages users inside the application to “tip” about 10 % associated with money they get.

“What we’re telling individuals is that you need to have usage of your income,” CEO Ram Palaniappan stated in a current meeting with NBC Information in the business’s Palo Alto head office. (more…)