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“Support for the interior operations for the site or online service, ” as defined in 16 C.F.R. 312.2, means activities required for the website or solution to steadfastly keep up or evaluate its functioning; perform system communications; authenticate users or personalize content; serve contextual marketing or limit the frequency of advertising; protect the protection or integrity associated with the user, internet site, or online solution; guarantee appropriate or regulatory conformity; or meet a demand of a young child as permitted by § 312.5(c)(3) and (4). Persistent identifiers collected for the sole reason for supplying support for the internal operations associated with the internet site or service that is online perhaps not need parental consent, provided that no other information that is personal is collected together with persistent identifiers are not utilized or disclosed to get hold of a particular person, including through behavioral marketing; to amass a profile on a particular person; or even for some other purpose.

6. Can both a child-directed site and a third-party plug-in that collect persistent identifiers from users of the child-directed web site count on the Rule’s exclusion for “support for internal operations”?

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