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Facebook desires to assist individuals find love on its platform.

The company announced a new dating feature at its annual developers conference, F8, on Tuesday.

Users can setup a dating profile with their very first title, that the business stated defintely won’t be visually noticeable to buddies and certainly will perhaps not come in News Feeds. The function is opt-in and users will never be matched with individuals they have been currently buddies with, based on Twitter.

Before dating, the networking that is social has expanded into many other features pioneered by other technology businesses, including work postings to re payments and online food delivery. Although Twitter has placed these endeavors as simply utility that is adding users, they have been section of a wider effort to obtain individuals investing just as much time as you can on Facebook. The company becomes even more indispensable in people’s lives by providing a range of services in one place.

And, needless to say, in doing this in addition it keeps its dominance over rivals, whether potential or established.

Before launching dating, Facebook created Marketplace, where individuals can browse things on the market nearby, in a bid to take on Craigslist and e-bay. (more…)