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Jewish Internet Dating Gets a Makeover

JDate ups its presence using its latest rebranding campaign, showcased on billboards from l. A. To New York City’s circumstances Square.

By Jennifer Cole

JDate.com does not phone it self the “leading Jewish singles network” for absolutely nothing. The online that is massive matchmaker—which 750,000 users and attracted major media buzz in April along with its rebranding campaign, “Get Chosen”—is referred to as go-to for Jewish internet dating. Therefore it’s no surprise that with its 17 years, JDate hasn’t faced much competition.

So far. As online dating gets to be more tech-savvy and complex, Jewish relationship is after suit. Presently there are a number of the latest solutions for Jewish singles, through the strictly Jewish JZoog to JSwipe that is tinder-based. Along with the increase of the brand brand brand new interactive options—some more salacious than others—comes a crucial concern: Is perhaps all of the kosher?

New Matchmakers on the market

JSwipe, an app that is mobile was launched in April, resembles the most popular yet dubious software, Tinder. With only the swipe of a few buttons, the location-based computer software finds other Jews that are utilizing the system nearby. Utilizing the options of taste or moving on matches predicated on a tiny profile photo that seems, an individual helps slim the dating pool inside the or her present geographic location. If both users “Like” each other, a match is created and messaging that is private happen. (more…)